Archive for April, 2009|Monthly archive page
A while back, Valeria Maltoni was blogging about personal branding and asked the question, “Is authenticity online really authentic or is it the evolution of the mechanisms that produced stars?” A while back,
This was my comment:
I’m leaning towards “evolution”. People have been managing their reputations since high school. Most of us grow out of the petty teenage cliquishness but I don’t think we ever entirely grow out of a primal need for external validation and therefore the need to manage our reputations.
The words “reputation” and “personal brands” are practically interchangeable. Celebrities have been managing their reputations for years and the Q Score was invented precisely for that purpose.
What’s happened is a gradual democratization of celebrity. We went from watching celebrities on the silver screen to watching them on TV to competing to become celebrities on reality TV, to creating our own celebrity on MySpace, Facebook, Twitter, Blogs etc.
As we all migrate towards a more public life, we become more cognizant of the need to put of best foot forward.
What do you think? Does social media bring out the authentic you or does it make you more conscious about your “image”.
Well…after much encouragement from friends and colleagues, I finally started my own blog. Enjoy.
While this is my first solo blog, I used to contribute to Capital C’s blog. Here’s some old posts.
Better Get Good Grades – about how we’re all getting rated whether we like it or not and that’s good for the service business
Don’t Advertise on Social Media – about remembering the “social” in social media and why it shouldn’t be seen as another channel. Actually, it shouldn’t be seen as a channel at all.
Rapid Response – about how advertising has to change from a few big planned campaigns to a series cf quicker, smaller consumer responsive campaigns
On Experience – about how experience is worth a thousand pictures
Social Media Tourists – about how the advent of social media has turned show-and-tell into a full-time job
Mobile Snacks – about how we’re entertained on our mobile