While this is my first solo blog, I used to contribute to Capital C’s blog. Here’s some old posts.
Better Get Good Grades – about how we’re all getting rated whether we like it or not and that’s good for the service business
Don’t Advertise on Social Media – about remembering the “social” in social media and why it shouldn’t be seen as another channel. Actually, it shouldn’t be seen as a channel at all.
Rapid Response – about how advertising has to change from a few big planned campaigns to a series cf quicker, smaller consumer responsive campaigns
On Experience – about how experience is worth a thousand pictures
Social Media Tourists – about how the advent of social media has turned show-and-tell into a full-time job
Mobile Snacks – about how we’re entertained on our mobile