Archive for June, 2010|Monthly archive page
Filed under: business, culture, life hacks, social, technology | Tags: reputation talent apps mobile socialmedia work richard florida
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Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and
Goldman Sachs Fraud Charges
Although crisis events are unpredictable, they are not unexpected. During the next five years, 83 percent of companies will face a
crisis that will negatively impact their share price by 20 to 30 percent, according to Oxford-Metrica.
Rishad Tobaccowala On Social Media Marketing Talent
If this is a Renaissance, we need to make absolutely sure that we bring in the builders. This is a time to build. In the Renaissance,
they built. And they painted. And they sculpted. They did not manage only. They did not data read. They did not organize and re-organize. They built, they painted, they sculpted. That’s what they did. We need to basically build and attract builders.
Citi Launches Location-Based Mobile Shopper App
Citi Shopper, a location-based mobile application promising consumers local offers and deals, price comparisons and maps to nearby retailers. Powered by GPShopper’s Slifter technology, Citi Shopper scours inventory information spanning 2 billion items across more than
1,000 retailers to find the best bargains in the user’s vicinity.
A few thoughts on Marketing, Advertising & PR on a Tight Budget
Often times the social media proof-of-concept is exemplified by high profile campaigns from Fortune 500 companies.
But small businesses can benefit too. Marta Kagen
The Great Reset: A Fundamental Shift in How We Work
Richard Florida’s new book “The Great Reset” puts this past recession in historical context. “What we’re undergoing right now is the end of that
consumer-driven postwar economy and the rise of one built on knowledge work and the service sector.” Digital technologies are enabling that service sector rise.
Pay with a Tweet
In today’s world the value of people talking about your product is sometimes higher than the money you would get for it. ‘Pay with
a Tweet’ is the first social payment system, where people pay with the value of their social network. It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product/service/charity etc.
While the LA Times and many others have written about this being a “public relations catastrophe”. I really just see the environmental catastrophe. BP’s PR problem is a direct corollary from that. Fix the environmental problem and you fix the PR problem. Now this is a BIG PROBLEM, one that would trouble a good number of scientific teams. So why leave the solution to just the inside team at BP? Why not get any accredited scientist willing to help?
Innocentive is a platform that allows for this to happen and they’ve issued such a challenge. What I don’t understand is why BP hasn’t stepped up with prize money to generously reward the group that comes up with the winning solution?
Filed under: business, culture | Tags: authors, authors social media reviews books, book, book review, branding, brands, culture, Tony Hsieh, zappos
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I was one of the fortunate bloggers to receive two free advanced copies of Tony Hsieh’s new book Delivering Happiness: A Path to Profits, Passion, and Purpose.
For those of you who haven’t heard of Tony Hsieh, he’s the CEO of Zappos.com the shoes and clothing e-tailer known to its customers for WOW-factor customer service and known to social media types (like me) for its amazing culture of openness.
While bookstores will likely stock it in the “Business” section, the book reads more like an autobiography with a bit of social commentary thrown in. The breezy, jokey style makes for an easy read but Tony’s storytelling brilliance really comes through when he turns anecdotes into fables. When he goes through his entrepreneurial exploits from childhood through university, we’re treated to the evolution of an inventive mind and lessons learned both through failures and successes. Along the way we also see an evolution in mindset from the boy who “always fantasized about making money, because to me, money meant that later on in life I would have the freedom to do whatever I wanted” to a multi-millionaire adult (following the sale of LinkExchange) asking the questions “What is success? What is happiness? What am I working toward?” That’s when the epiphany hits him,
“I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.”
And that’s when the Zappos ethos forms. Tony realizes that he’s happiest when he’s creating something and then even happier when the people around him are happy too. So the customer service WOW is about making customers happy and the company’s “Core Values” is partly about giving employees the ability and freedom to pursue their own happiness.
You’ll notice throughout this review that I haven’t mentioned social media once despite the title of this blog. And that’s because this book isn’t about social media even though Zappos is known in certain circles for embracing the technology. But I’ll leave that to Mashable and ReadWriteWeb to expound on that. What I took away was some whose taken some values shared by socially mediated culture i.e. radical transparency, openness, sharing information, along with many others and incorporated them into the DNA of the corporation, not only because it makes Tony and everyone around him happy (though that’s a pretty good reason in and of itself) but because it’s good for business.
Delivering Happiness launches today (June 7, 2010)
To learn more about Delivering Happiness visit www.deliveringhappinessbook.com