Why Doesn’t BP Crowdsource a Solution to the Spill?

While the LA Times and many others have written about this being a “public relations catastrophe”. I really just see the environmental catastrophe. BP’s PR problem is a direct corollary from that. Fix the environmental problem and you fix the PR problem. Now this is a BIG PROBLEM, one that would trouble a good number of scientific teams. So why leave the solution to just the inside team at BP? Why not get any accredited scientist willing to help?

Innocentive is a platform that allows for this to happen and they’ve issued such a challenge. What I don’t understand is why BP hasn’t stepped up with prize money to generously reward the group that comes up with the winning solution?

Advertisements

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: