Multiple Twitter Personality Disorder

The following is a guest post by @nonmom

Hi, my name is … well, it depends actually.

If you want to know about the latest big race (especially if it’s F1), then my name is BARC_OC, if you want to talk antiques and auctions then it’s AwesomeAuctions, business networking and growth, BCX_Oakville, trucking and transportation, Blower_Tech, real estate in the South West USA, ArizRealEstate and for all things else, and with a bit of a twist I’ll let you check out, Nonmom.

Yes it’s true, I (at present, more to come) have 6 different, but sometimes related, twitter personalities and I do in fact talk to ‘myself’ and answer ‘myself’ in order to grow both (or more) accounts and their presence. If it’s relevant and crosses the genre’s appropriately why not have a conversation with myself?

Is it hard to know which voice I’m speaking with at all times, yes, but like any condition, you get used to it and adapt. The prescription for this ‘Disorder’, I take 5 doses of ‘TweetDeck’ as needed throughout the day ;).

I was introduced to Twitter through the main writer of this blog and while sceptical at first, I admit it didn’t take me long to get hooked. I kept telling my husband, what a patient guy, who I was following now and getting all excited when they actually tweeted me back. I admit, I still get excited when I get a tweet-back and smile and pump my fist in the air when I get a coveted #FF.

Since those early days of more following than speaking, I have sent over 2500 tweets on my Nonmom account alone, and that’s likely to have gone up significantly as you’re reading this.

People often ask what is Twitter and how do you use it. I just tell them it’s simply answering the question, in 140 characters or less, what are you doing? I’ve also had clients and colleagues ask me about the importance or significance of Twitter in their marketing portfolio. My answer to those who aren’t familiar with social media is that Facebook is like a permanent trade-show booth and Twitter is like having a spokesperson with instantaneous updates and goings-on while your website is your company headquarters online.

There are a lot of critics out there when it comes to social media and especially Twitter. I really feel most of it is because they simply do not understand it and fear it. To them I say go onto the Twitter home page on the day of a big event and search tweets about that event, the Olympics was a great example of this, and just watch what people are saying and the interaction and shared experience of it all. I truly believe that part of the reason Canada got behind our athletes so much, and as Canadians we were at our patriotic best, was in significant part due to Twitter. People from across the country and Canadians were abroad were all able to speak and ‘hang out’ on Twitter together. It was a great feeling.

I define social media as the digitization, and indeed globalization, of word-of-mouth. An example of this is the shared experience of the recent Toronto earthquake. I know, a small one even by our standards, but I know that I wasn’t the only one who took to the ‘Tweets to find out if I was crazy or not and what was going on. Friends from across the province had had the same experience as me, at the same time, and we were talking about it like we were in the same room. It was really very cool.

Twitter and social media in general are really and truly the great equalizers. Anyone can Tweet, big companies or small or individuals and all it takes is an internet connection or even more basic, a cell phone. I look forward to tweeting with you all via one of my many personalities!

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3 comments so far

  1. Eric Buchegger on

    *stands up*

    “Hi, my name is Eric, and I’m recovering from Multiple Twitter Personality disorder”

    I like to use Twitter, and for awhile I did tweet using a couple of accounts, my personal one as well as a Twitter account for a local marketing association. I agree with much of what you wrote above, and feel that my life has been enriched by relationships (online and in person) that have developed directly as a result of using Twitter.

    However, that said, I think Twitter critics raise some very valid points. I wonder if, to some extent, our in-person interactions are suffering as a result of spending TOO much time on Twitter? There are people who provide and share a lot of value on Twitter, but there is also a lot of clutter.

    Now please excuse me, I need to get back to tweeting. 😉

    • jdojc on

      Too much of anything is never good. Everything in moderation.

  2. […] Welcome to the Home of Amy Harrison Marketing Posted on May 28, 2010 by amyharrisonmarketing LATEST: Check out Amy’s guest blog appearance on her Multiple Twitter Personality Disorder here. […]


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