Archive for April, 2011|Monthly archive page
In the old days of the web pseudonyms were the rule. Anonymity was the web’s allure. You could escape from your real life and be whomever you wanted online. Then Facebook happened. Real names, real pictures. Authenticity starts ruling the interweb. And now Twitter. Seems like half the people go with a pseudonym (though most will have a real name in the bio) and the other half go with a real name or a variation involving initials. When a newbie wants to join Twitter, I’m at a loss to advise which format to go with?
I had a conversation about this with a colleague (who goes by his real name on twitter) and his theory was: If you’re going to be tweeting actively and often and you have a clever name, go with that memorable pseudonym. When you rock the twitterverse with your 140 character wit, the pseudonym adds a new dimension, maybe a level of mystique, to your personal brand. On the other hand, you know your real name, others know your real name, it’s your name why not use it? I suppose authors with pen names and actors/musicians with stage names go through a similar thought process…adding more fuel to my long-held belief that social media turns us all into public figures.