Well @MeshCon, It Seems We’ve Crossed the Chasm

Mesh Marketing 2011 did not disappoint. Eloquent speakers sparked intelligent conversation. The camaraderie of the geek community was deeply felt. And yet, there was something different about this year’s edition. It seemed…calmer…mellower… in a good way. And I think I know why.

I think we’re out of the gee-whiz-isn’t-this-cool phase of digital marketing and social media. The social media/web 2.0 whatever you want to call it revolution is beyond the new normal, it’s just plain normal. We’ve crossed Geoffrey Moore’s chasm into the early majority phase. Instead of chasing shiny new objects, we’re into  more sober topics…like how to operationalize social media communications into business processes…and what to do with all that data?

Joe Fernandez‘ influence rating service, Klout, sparks mixed feelings among many but his appearance at Mesh disarmed a lot of cynicism. He doesn’t want to recreate high school popularity contests, he’s just trying to show that a lot of people have more clout (with a “c”) then people recognize and he’s trying to do it with 20 terrabytes of data a day! And seeing him in a panel with the inventor of Watson, Rod Smith, was amazing to see.

But the show stealer of the day was Marcus Sheridan. If you need proof that digital in part of the DNA of everyman, read his blog and watch his videos. The Sales Lion injected some straight talking street smarts to a conversation dominated by geekspeak. Finally someone makes it clear that SEO is still immensely important and that digital and social serve to generate leads and sales. Sandra Gornall has an excellent summary of his solo talk here and I can’t wait to link to the video.

A big thank you to the @meshcon organizers and volunteers for a great event.

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