Archive for November, 2012|Monthly archive page

Some “Big Data” Musings

Wasn’t really happy with this post when I first wrote it because it didn’t really have a tight “so what” conclusion to it. I revisited it today and…still no big conclusion…yet, they work as musings so how about I just share them anyway.

1. Just as the Art Director / Copywriter pair are the key to great creatives, the strategist / analyst pair will be key to great marketing strategy where the analyst is the number crunching quant and the strategist knows which questions to ask of the analyst.

2. Social media has dominated the marketing punditry discussion in the past couple years but pay-per-click advertising uses, gives, and optimizes Big Data. Expect a more balanced PPC / social in marketing plans.

3. Infographics, standard issue in the PR and B2B arsenal, will go consumer and become more dynamic and consumer facing (e.g. more Infogrpahic billboards with real-time updates)

4. Expect to see greater use of ‘frictionless sharing’ and it’s cousin, something I’m calling ‘private IRL tracking’.

On the frictionless sharing front, Nike+ got the ball rolling years ago with people sharing their runs straight from their shoe device. Spotify and various news readers (e.g. Washington Post) are making their way into our newsfeeds. But there’s also LowFoot.com broadcasting your electricity use and rewarding savings in an attempt to get households to use less.

On the IRL tracking, I’m thinking more stuff like motionloft.com that track foot traffic at specific locations, Mongoosemetrics which tracks phone calls, and someone ought to invent a device that sends your car’s trip meter info straight to an expense tracking app.

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