Archive for the ‘lifehacks’ Tag

Your Real Name or a Pseudonym on Twitter

In the old days of the web pseudonyms were the rule. Anonymity was the web’s allure. You could escape from your real life and be whomever you wanted online. Then Facebook happened. Real names, real pictures. Authenticity starts ruling the interweb. And now Twitter. Seems like half the people go with a pseudonym (though most will have a real name in the bio) and the other half go with a real name or a variation involving initials. When a newbie wants to join Twitter, I’m at a loss to advise which format to go with?

I had a conversation about this with a colleague (who goes by his real name on twitter) and his theory was: If you’re going to be tweeting actively and often and you have a clever name, go with that memorable pseudonym. When you rock the twitterverse with your 140 character wit, the pseudonym adds a new dimension, maybe a level of mystique, to your personal brand. On the other hand, you know your real name, others know your real name, it’s your name why not use it? I suppose authors with pen names and actors/musicians with stage names go through a similar thought process…adding more fuel to my long-held belief that social media turns us all into public figures.

One the Road: 10 Mobile Travel Apps

This post was originally written for the “Friday Five” section on the Edelman Digital blog. Here’s an expanded version.

Your luggage is packed and you’ve kissed your loved ones good-bye. Plane Tickets? Check. Hotel and Car Rental Reservations? Check. Map? Check. Guidebook? Check. Those were the good ‘ol days of travelling and according to a CondeNast Traveler article last year they were still necessary evils of travelling. Well mobile technology has caught up and nowadays, it’s all you need.


Available for: Blackberry, iPhone, Android, Mobile Web (Any phone with a mobile browser)

After setting up an account with Tripit, forward all your confirmation emails (flight, hotel, rental car, even Broadway tickets) to . The system scrapes through the emails and creates an itinerary complete with all your flight details (with links to web check-ins) and reservation numbers that you can print, email, or access through your mobile device.


Available for: Blackberry, iPhone, Android, Mobile Web

Want to know what that that jacket really costs in your home currency? Get up to the second currency rates and adjust it for credit card or debit card rates.


Available for: Blackberry, iPhone, Android, Mobile web

Ok, you’ve arrived, settled in, and need something to eat, a drug store to buy the razor you forgot, and a supermarket to get some snacks. Fire up Yelp and search for all these venues near your present location. Not only will you get the venues, you’ll get reviews by previous customers so you can decide if they’re really worth checking out.


Available for: Mobile Web

Not all economy seats are created equal. Some have extra leg room. Some have smaller overhead bulkhead compartments. Some have no screen. Some do not recline. Be more informed about the seat you want by checking the mobile version of Seatguru at


Available for: iPhone

Voice to voice translation apps are in development now (link to ). In the meantime, we have to contend with text-based translation apps of which there are a lot to choose from. iLingual takes some of embarrassment out of not knowing the local lingo by having an animated version of your mouth speak the phrase, demonstrated in the following video

Google Maps

Available for: Blackberry, iPhone, Android, Mobile Web

We use this so much at home, we forget how indispensable it is on the road. All of a sudden, the features we thought were neat’ have become ‘incredibly useful’. You might have missed that great shortcut looking at a paper map…and because of the traffic layer, you know to avoid the highway this time around. And with streetview, you won’t miss that great cafe recommended by Yelp with the teeny tiny sign.


Available for: Blackberry

Every business travel knows, tracking expenses are a pain. You need to keep all your receipts, so you can justify to accounting that because of that important client’s particular taste in vintage wine, the dinner for two really did run $200. Enter expensify. Take a picture of the receipt with your mobile camera and connect it to a particular expense. Then when you get to the office print off your report. Connect your credit card to your account and expensify can issue IRS compliant e-receipts related to each line item.


Available for: Blackberry, iPhone

This is a great app for anyone meeting you at the other end. FlightCaster not only lets you know when a flight is delayed. It gives you the probability of the flight being delayed “nearly 6 hours before the airline alerts”.


Available for: iPhone

Want a tour guide without the hassle of following a schedule, dealing with other tourists, or listening to cheesy jokes? HearPlanet lets you learn about your surroundings at your own pace through the comfort of your mobile phone speaker. And if you have earphones or a blue-tooth ear-piece, you’ll look much more attractive than when you’re carrying that digital “wand” at the art gallery.


WebSite: Can’t find one

Available for: iPhone

For those whose idea of a winter vacation is shredding the slopes of whatever peak was featured in the last Warren Miller movie, this app’s for you. Hold your phone over that traverse with several runs coming off it and you’ll know the names of the runs, level of difficulty, and mid-mountain lodge locations. Maybe later on they’ll incorporate user generated conditions one day with foursquare style points for the skier who doled out the most advice and a free apres ski beer for the mayor. Here’s a demonstration.